The Content DNA Mapping Method

Because great SEO writing isn’t just about keywords.
It’s about understanding your audience, your voice, and what actually needs to be said.

Just like DNA holds the blueprint for life,
your content has core elements that make it unmistakably yours.

Through my four-phase Content DNA Mapping Method, we uncover the foundations of effective SEO writing including your brand voice, audience insights, and business goals, and translate them into a strategy that’s clear, cohesive, and built to perform.

This isn’t guesswork. It’s a human-first, insight-driven process designed to help you create content that’s aligned, strategic, and genuinely useful to the people you want to reach.

How the Content DNA Mapping Method Works

phase 1
Tablet with handwritten content strategy notes representing the planning phase of SEO writing and Content DNA Mapping
Deep Dive Analysis for Smarter SEO Writing

  • We’ll analyze content gaps that are costing you traffic or trust
  • Messaging strengths your competitors aren’t using
  • Topics your audience is actively searching for (but not yet finding)
  • SEO writing opportunities to improve visibility without keyword stuffing
  • Current performance blind spots holding back your content’s full potential
phase 2
SEO analytics dashboard on a desktop screen showing performance metrics for content strategy and SEO writing results
Audience Insight & Engagement Blueprint

  • We’ll uncover core motivations, pain points, and desires
  • How and where your audience consumes content
  • Decision-making triggers (and what holds them back)
  • Information needs across the customer journey
  • Emotional cues, engagement styles, and trust signals
phase 3
Brand positioning diagram illustrating the overlap between business values and customer needs, used in Content DNA Mapping Method
Discovery to uncover Your
Unique Brand Voice

  • We’ll define core brand traits, values, and expression
  • Communication preferences and emotional tone
  • Voice and messaging guidelines for consistency
  • Audience-aware language that supports SEO writing without sacrificing style
  • A foundational content style guide you can use across your site

phase 4
Strategic Content Roadmap
  • You’ll walk away with content priorities, messaging themes, and aligned KPIs
  • Topic clusters and editorial categories that build authority
  • Recommended content formats and platforms based on your goals
  • A publishing calendar with suggested cadence and structure
  • Measurable benchmarks to guide and evaluate long-term content performance
Eyeglasses and phone resting on a branding worksheet, symbolizing strategic alignment in SEO writing and brand voice development

Project Based Pricing

Each project is custom quoted based on your content goals, scope, and strategy.
No cookie-cutter packages, just what you actually need.

request an estimate